Navigating the Future of Aviation Management Technology with Elegance and Innovation.
Project Overview
Timeline
May 2023 - August 2023
Industry
Fleet management
Role
UI/UX Designer, UX Researcher
Tools
Figma, Zoom
Brief summary
SkyIT’s existing website was outdated and failed to communicate the company’s cutting-edge technology and services effectively.
Forging the Future of Aviation Management Technology
Goal
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Create a modern, intuitive website with a clean information architecture.
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Improve navigation and user experience to make content more accessible.
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Enhance the brand’s digital identity to align with its innovative vision.
The Challenge & Solution
Challenge
Outdated Website:
The site lacked a modern design and clear visual hierarchy, making it difficult to navigate.
Poor Navigation & UX:
Users struggled to find key information, leading to high drop-off rates
Lack of Brand Cohesion:
The design did not accurately reflect SkyIT’s innovative and high-tech brand identity.
Solution
Improved Information Architecture for Seamless Navigation
Restructured the site map to simplify content organization and reduce clutter.
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​Streamlined UX with an Intuitive Interface
Refined navigation and UX flow, reducing user friction and improving task completion rates.
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A Modernized, High-Tech Visual Identity
Developed a sleek, professional aesthetic that aligns with SkyIT’s brand values.
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Research Process
Methods
Secondary Research: Understanding the Need for Change:
SkyIT previously explored website improvements but found its design outdated and uninspiring. Stakeholders wanted a modern, future-proof aesthetic that aligned with the company's growth and innovation goals.
Competitive Analysis:
Competitor research revealed inconsistent user experiences across the industry. Some sites featured sleek, intuitive interfaces, while others lacked clear navigation and engagement. SkyIT’s redesign aimed to set a new standard by focusing on clarity, usability, and visual impact.
Stakeholder Interviews:
We interviewed key stakeholders to understand their vision, strategic goals, and usability concerns. Their input directly influenced content organization, branding elements, and UX enhancements to align the design with business needs and user expectations.
Key Insights:
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Users expect a clean, intuitive experience that reflects SkyIT’s high-tech expertise.
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Competitors with modern, engaging designs had better user retention and engagement.
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The previous design lacked a clear focus, making navigation confusing and ineffective.
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Stakeholders needed a scalable solution, ensuring the website evolves with the company’s growth.
User Pain Point Map
User Pain Point Map
SkyIT’s website had four major issues: confusing navigation, dense content, outdated design, and poor accessibility. Users struggled with a disorganized menu and excessive clicks, making key information hard to find. The lack of hierarchy made scanning difficult, while weak branding failed to reflect SkyIT’s innovation. Accessibility concerns—small text, unclickable buttons, and poor mobile responsiveness—added to user frustration. A modern, intuitive redesign was essential to improve clarity, engagement, and usability.
Design Approach
Focus
Improve usability and engagement while elevating SkyIT’s digital presence.
Ideation Phase:
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Card Sorting: Organized website content to create a logical navigation structure.
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User Flow Mapping: Defined key user journeys to ensure a seamless experience.
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Crazy 8’s: Brainstormed multiple homepage layouts to test different content placements.
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Wireframe Testing: Created low-fidelity prototypes and gathered feedback from stakeholders.
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Feature Prioritization: Focused on high-impact improvements, such as clear navigation, structured content, and a bold visual identity.
Design Process:
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Modular Design System: Developed scalable UI components for consistency across the site.
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Streamlined Navigation: Introduced a sticky header, mega menu, and intuitive category-based browsing.
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Interactive Elements: Added hover effects, animations, and dynamic sections to improve engagement.
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High-Contrast CTA Buttons: Made call-to-actions visually distinct to increase conversions.
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Responsive Design: Optimized for desktop, tablet, and mobile, ensuring a seamless experience on all devices.
Visual Enhancements:
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Futuristic Color Palette: Used bold contrasts and sleek tones to reflect SkyIT’s tech-forward identity.
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Typography Refinement: Introduced clean, modern fonts to improve readability and professionalism.
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Whitespace Optimization: Created a cleaner, more breathable layout for a premium look.
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Engaging Imagery & Graphics: Integrated high-quality visuals to make the site feel more dynamic and high-tech.
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Consistent Branding: Established a cohesive look and feel across all pages for a stronger brand presence.
Outcome
Results & Impact
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Improved user engagement, with a more intuitive site structure and clearer CTAs.
What I Learned
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Stakeholder alignment is key—early collaboration ensured the redesign met both business and user needs.
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